Our story

Purefresh Pads is redefining feminine care with high-performance, eco-friendly sanitary solutions. Guided by our promise, "Pure by Nature, Gentle by Choice," we manufacture premium pads using organic, plant-based materials that offer uncompromising leak protection while respecting your body and the planet. We believe every woman deserves access to safe, zero-chemical hygiene, and we are proudly committed to delivering a healthier, completely sustainable, and empowering period experience for communities across the globe.

Our mission

To manufacture high-quality biodegradable sanitary products while creating economic opportunities for farmers, advancing women's health, promoting sustainable industrial development, and building resilient local manufacturing capacity.

Our vision

To become Africa's leading sustainable hygiene manufacturing company by transforming agricultural waste into innovative, affordable, and environmentally responsible menstrual health products.

Our Core Pillars

Transparency

We believe you have a right to know exactly what goes next to your body. Every single layer of our product is cleanly and entirely disclosed.

From our plant-derived backing sheets to our recyclable outer boxes, we design with the health of the Earth entirely in mind.

Period care should lift women up. We actively partner with local schools and grassroots organizations to keep girls in class and eliminate period poverty.

Sustainability

Empowerement

Our team

Our strength lies in our individuality. Set up by Devan Naidoo, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.